You know what's funny? I watched exactly 10 mins and 42 seconds of this movie before I paused it and searched it on IMDb. In this comment section I found that 11 mins was about average for quitting.
Don't get me wrong, I am a fan of movies that do horror differently, and I am very open to artistic development of motion picture. But seriously, this tries way to hard to copy something good and still fails the test. I've been more interested in the beginning of children's movies than this movie, and I can say with full confidence that I have never sat down intending to watch a certain movie and quit like this. In fact, if I start watching a movie, it really bothers me if I don't watch it from the beginning and don't finish it, regardless its really good or really bad. Even to the point of not even going to the theatre if I am more than 5 mins past the start of the movie; I consider myself a cinemaphile. But this is not cinema, it's a crummy redbox rental that just sits on your table for 3 days and that you give the company money to take back.