Marcus Lemonis takes the viewer on an excursion of behind-the-scenes business dealings. He is the proverbial fireman of small business owners as he is invited by the owners of those struggling/failing businesses to come and offer his guidance and help.
Typically, he does an introduction of the business, a overview of the business's market, strategies, successes, and failures. Like a doctor who reviews the patient's ailments, Mr. Lemonis then offers a diagnosis and a cost for his cure. Typically the cost of the cure means that he injects some of his own capital investment, and in return, requires a percentage of ownership and initial control over the decision making.
Once the owner and Mr. Lemonis make a handshake deal, he begins the process of interjecting his ideas and taking the owner(s) to meet specialists to assist with their particular business. Mr. Lemonis's black book is full of a virtual who's who of business contacts that most business owners would dream to possess and to know. Using his skills and contacts, Mr. Lemonis on The Profit demonstrates how a sinking ship can be made to float and once again sail....most often with lower costs, higher sales and distribution, and larger profit margins.
It is fascinating to see the variety of troubled businesses, but also to see how despite this variety, often the problems are very similar. Mr. Lemonis's techniques and his business savvy are well-known and he is highly respected for this. However, it must be said that perhaps equally as important and equally as skilled is Mr. Lemonis's people skills which often come into play as he strives to lift the business from the red into the black.
This is one of the very few shows that my wife and I enjoy watching together. She loves watching a variety of reality shows which don't hold my interest and I have a love for shows such as Undercover Boss or The Profit which spotlight business choices and decisions and their results. I may not always agree with Mr. Lemonis's choices, but his results are remarkable. Each show is similar and also unique. Unlike a well written mystery that often has a happy ending, this show also displays the underside of failure due to toxic people and not every episode ends with a predictable success.
You should watch at least 3 shows before you form an opinion, and in doing so, I believe that you will find viewing the series "Profitable". Highly recommended.
