Ann-Margret alternates between come-hither pussycat and uptight do-gooder playing a would-be writer who attempts to pass herself off as sexually depraved in order to get a deal with a sleazy men's magazine. The problem with this picture is the very same predicament Annie faces: it's a square piece of goods palming itself off as naughty. The opening montage of sex-clubs is amusing, and A-M is energetic bouncing around on a trampoline, but the movie is talky, draggy, and seemingly produced on the cheap. Tony Franciosa doesn't work very well with Ann-Margret (he squirms too much, which isn't good for the romantic sub-plot). A few clever gimmicks--like the teaser ending, which caught me off guard--and Ann-Margret's shapely figure compensate, but "The Swinger" just doesn't swing. Perhaps a director with a sharper flair for visual slapstick and satire (like Frank Tashlin) may have brought out a more cartoony sensibility to these proceedings. George Sidney certainly tries, but he's too literal for the flighty material; while staging a mock-orgy, he has Ann-Margret writhing around on the floor slathered in paint...wouldn't straight sex be cleaner? ** from ****