Well I don't agree that this could have done been done in a half hour, I do agree they probably could have cut this in half, maybe an hour and a half. It's an okay story about a brand that ended up making millions for a short time, and as fast it became popular, it fizzled into nothing.
This is a classic story where no name non-business people get out done by people that know how to make a buck. Then the people claiming that they got screwed by the businessmen, essentially screwed themselves by not being smart enough to navigate the business side of a great idea.
I don't blame the dude who made millions, the guys who started the brand simply made poor decisions and never executed on what they had. The story was sensationalized a bit but worth a watch.
This is a classic story where no name non-business people get out done by people that know how to make a buck. Then the people claiming that they got screwed by the businessmen, essentially screwed themselves by not being smart enough to navigate the business side of a great idea.
I don't blame the dude who made millions, the guys who started the brand simply made poor decisions and never executed on what they had. The story was sensationalized a bit but worth a watch.