News

For a third summer in a row, a group of SoCal teenagers will put their entire lives on display. The Chernin Group, Astronauts Wanted, Fullscreen, and brand sponsor At&T are readying a new season of @SummerBreak, which will once again chronicle its young stars across multiple social media platforms.

For the third season of @SummerBreak, series co-creator (and recent Fullscreen hire) Billy Parks and his team have handpicked 11 teenagers who will interact with each other and record their thoughts, feelings, and actions across social media networks like YouTube, Twitter, and Instagram. Some of the season three stars are returning from last year, but most are new additions to the cast. A trailer, recently posted to the show’s official YouTube channel, provides a brief introduction:

In addition to its new cast members, @SummerBreak is also adding new social networks to its thorough presentation. Periscope, a Twitter-owned live-streaming video app,...

Super heroes met Snapchat Wednesday as the first-ever scripted series, “SnapperHero,” launched on the mobile-messaging app.

The At&T series — produced by its digital unit FullScreen in conjunction with production company Astronauts Wanted — features popular stars from YouTube, Vine and Snapchat interacting with Snapchat users to decide story lines for the series. Snapchat has no official affiliation with the series and didn’t collaborate to make it.

Also Read: 9 Imaginary Snapchats From Sasha and Malia Obama (Photos)

Fans will send in their own snaps, which the creators will then fold into the narrative for story lines, for instance where the stars should venture to next.

Snapchat just unveiled its Discover platform on January 27, 2015. It’s an outpost on the ephemeral messaging application that was once the butt of jokes about lewd digital pictures and is now worth billions of dollars and the butt of less jokes about lewd digital pictures where select publications and entertainment companies can showcase branded content in a way that’s intuitive and makes sense for the platform’s users who view more than 500 million Snapchat Stories (videos that show a collection of photo messages and disappear after a day) per day.

But Discover isn’t the only method by which a brand can gain traction on Snapchat. And Discover’s launch partners - including CNN, Comedy Central, Espn, Food Network, Vice, Yahoo, People, National Geographic, Daily Mail, and Warner Music Group - aren’t the only major brands creating content they hope will appeal to the site’s massive teen and millennial demographic.