The Great Hack

This film isn't about who won, it's how they won, it's not about who is using yiur data, it's the fact that they are. It's about data rights, not the right, not the left.....come on folks of IMDb you are cleverer than this. It's an important movie so watch it again.

Netflix's The Great Hack (2019) is a very timely documentary to remember how our personal data can be used in ways we do not understand and aiming to change our behaviour against our interests. The film dissects a critical look on how Brexit and the latest US Elections suffered from unethical use of data mining and psychographics. An urgent call for us to protect better our data and request with our consumption patterns that our rights are always defended by the tech giants

I believe a lot of people could not follow with the whole cambridge analytica case. Mostly because of how many articles were written about it and you had to read all of them to understand it completely. The documentary however contained all the information of all the articles into an entertaining, exciting documentary that only lasted 2 hours but felt like only 1.

Have a look at many of the reviewers who have given this film 1 star - many usernames with random collection of digits at the end - click on their review history and you'll see they've submitted a small handful of reviews, all either "liberal propaganda" accusations or extremely brief reviews of politically-neutral films just to create the impression of a real user account. I guess this film touched a nerve! Overall the film gave a solid account of the workings of Cambridge Analytica, but I do agree that it was a little uncritical of the morally repugnant Brittany Kaiser. The transformation of the internet from an excellent research tool into a propaganda machine where the most reliable content is locked behind firewalls is a sad inevitability of this world. Who knows what the answer is? Switch off your devices and go for a walk, I guess.

Read the critical reviews here and ask yourself to what use we have put the hyper powerful computing power ,infinite memory storage and vast amounts of OUR DATA controlled by , literally, a handful of people. Granted it's mostly for commerce, selling us stuff, until it becomes selling our data to people or entities who clearly don't have our best interests in mind or at heart. And this handful of people cares not one wit to whom they are selling our data or what their ultimate aims might be. ??? leftist propaganda??? One need only look at the decidedly anti democratic trends sweeping the globe to understand how powerful the manipulation of people through the use of the data they surrender, either willing or not is. This film attempts to illuminate the dangers of weaponizing our data and using it against us to undermine democracy and how vulnerable we are to that sort of manipulation. There are real world consequences , Myanmar for one and those are bloody consequences. Propaganda is certainly the familiar domain of the fascists who currently hold sway. across the globe. Despite what the reviews on offer here proclaim this film is hardly propaganda , far from it.