Typical serial theme, saas-bahu not liking each other. The playfulness between Anika & Shivaay is entertaining, but without any depth. Focusing on a story line where the male lead loves his family so much, but most of all his brothers, got lost since the start of the (terrible) spin-off Dil Bole Oberoi.
Since the start of this serial, there has been a lot of story lines, naming: 1) Shivaay and Anika; 2) Shivaay and Tia; 3) Shivaay and Mallika; 4) Omkara and Ishana; 5) Omkara and Svetlana; 6) Omkara and Ridhima; 7) Rudra and Romi; 8) Rudra and Soumya; 9) Priyanka and Dev; 10) Priyanka and Ranveer; 11) Tej and Svetlana; 12) Tej and Jhanvi; 13) Shakti and Pinky; 14) Shakti and Kamini; 15) Omkara and Chulbul; 16) Anika and Sahil; 17) Anika and Sundari; 18) Tej/Shakti and Roop; 19) Anika and Daksh; 20) Soumya and Reyaan etc
Considering that there are only 260 episodes till now, there are a lot of stories happening, to keep the show interesting. Maybe they should try to keep focus and add more depth to 2-3 stories.