Plot

An innocent young lecturer is misunderstood as a pervert and despised by a woman who co-incidentally turns out to be the younger sister of his brother-in-law. Eventually differences subside and love blooms between them.

Vijay Govind, a young college lecturer who dreams of marriage falls for Geetha, a level-headed woman who's wary of strangers and isn't easy to convince. While things seem to go smoothly, Vijay makes a terrible mistake which not only derails any hope for his love story, but also potential repercussions with his family.

A few weeks ago: Vijay is a traditional lecturer who sees a woman named Geetha at a temple and falls for her. He boards a bus to Kakinada, his hometown, when he hears that his sister Sireesha's marriage is arranged. He realizes that Geetha is his co-passenger.

With the suggestions of his friend, Vijay befriends and then woos Geetha. He tries to take a selfie with her when she is sleeping, but the driver applies the brakes at the exact second and Vijay accidentally kisses Geetha. Geetha wakes up, and, feeling violated, calls her brother Phaneendra for help. When Geetha refuses to listen to Vijay's justifications, he manages to jump out of the bus and escape before Phaneendra could deal with him. Vijay attends Sirisha's engagement and is shocked to learn that the groom is Phaneendra. Geetha, not wanting to punish Sireesha for her brother's mistake, pretends like she's never met Vijay, and warns him to change his ways.

The two families put Vijay and Geetha in charge of many wedding duties, forcing them to work together, much to the latter's dismay. Throughout the time they travel, Vijay repeatedly apologizes but Geetha continues to blame, misunderstand and taunt him.

Vijay's student, Neelu, crushes on him. When he rejects her advances, she sends him a video of her to seduce him. Geetha sees this and is disgusted ; when she questions Vijay's upbringing, Vijay reacts violently and asks her to get out of his car in the middle of the road, although he checks on her later. After being insulted by one of his relatives, Phaneendra is hell-bent on finding the culprit who misbehaved with Geetha, and arrives at Hyderabad, much to Vijay's dismay.

While distributing cards, Geetha sees Neelu's mother and tells her about the video, but the latter reveals that on the same night, Vijay barged into their residence, counseled Neelu and told her that he truly loves Geetha. Impressed, Geetha starts to fall for Vijay. Although she continues taunting him, she convinces her brother to go back to Kakinada.

When Geetha's grandfather suffers from a stroke, her grandmother insists Geetha should be married soon, before he dies. Phaneendra suggests Vijay as the groom and the family happily accepts. Vijay meets Geetha privately and tells her that he can't marry her, as he's afraid they might keep fighting life-long, and he doesn't want to be simply a 'choice' for Geetha. Geetha is heartbroken. Geetha's grandmother is furious, and arranges Geetha's marriage with a traditional Kishore.

When Vijay learns that Phaneendra suggested him as a groom to Geetha, he realizes he can't keep cheating his brother-in-law and confesses. Phaneendra reveals that Geetha already told him the truth. He tells Vijay that after learning his true personality, Geetha fell in love with him, and Vijay was never just a choice to her. Vijay realizes he made a mistake and tries to convince Geetha to stop the marriage, but fails.

Vijay is done narrating and tells Nithya that Geetha's marriage is in a few hours, and he doesn't know what to do. Nithya gives him an idea to go and fall at Phaneendra's feet, beg him to marry Geetha to him, and refuse to budge until he agrees. The plan works. The movie ends with Geetha kissing Vijay on their bus ride home.