You can't judge this little 60 year old film by today's frenetic TV game show standards or cynical attitudes. This little film was aimed at a specific market - middle aged house wives. The radio shows humor was gentle, unoffensive,and aimed at those areas a house wife could appreciate; her hats, her home, and her husband. Zasu Pitts and Beulah Bondi perfectly captured the excitement of those housewives who had waited anxiously for their chance to attend the shows taping, and possibly win a prize. Sure, the plot was implausible, but the point was to sell the show's host as a regular guy, who was personally available to his listeners. What better way to attract listeners to the radio show and to the sponsors. A regular listener would have been sure to go to the movie theater to see her show "live". The world of commercial radio was as serious as TV would be in a few years time. Everything you found on TV started on radio - Soap operas, game shows, serials, music, drama, and comedy. If you wanted to "see" radio - you went to the taping of the show or to the movie theater for a film like this. Maybe the host wasn't a comedian, and the contests were silly but don't forget The Newlywed Game, Beat the Clock, Monty Hall, and Bob Barker - all huge hits in their time. In a time when most women, of a certain age, stayed at home and made breakfast for their kids and husbands, 8 AM was probably the first chance in their morning to sit down, relax, and listen to the radio. I'm sure this show was very popular and I wouldn't be surprised if my Grandmothers and Aunts listened to it as well. This charming little film reminds us that early radio and film appreciated and understood their audience. No this isn't a great classic film, but it helps us to understand the film industry and the audience during that era.
