New York Lightboard Record

New York 1961 , Time Square. People lookup at the lightboard at an ad for Canada. This is more than just a run of the mill lightboard ad though , McLaren's ad shows off his talents with this relativly new source at the time to give a hypnotic message about the wonders of Canada, mixed in with peoples reactions this is a great little film. Almost a social record of the time with the cutting between the two sources its a must for anyone interested in his work. For anyone interested an excerpt of it is on the suberb tape "Selected Film" released in the u.k , check i t out.