The dead body of a young man is discovered washed ashore the beach in Acapulco, the victim identified as American Billy Andrews. His death, which Lt. Riccardo Andrade is investigating, points to it being a possible suicide. The focus then moves to the circle in which he was known to travel as a beach gigolo, he among the stable of men who prey upon primarily middle age, wealthy female tourists. The center of this circle now revolves around the married Jordons, Kit and Pete, the latter who used to be among those gigolos and the former who used to use their services and who "dated" Billy before she met and married Pete. They now provide guidance to any of the beach community who needs help. While Pete does not take advantage of Kit and her money, Kit is more dependent on him emotionally, she arguably unable to handle it if he were ever to leave her. The king of the gigolos is now Hank Walker, who mentors another younger man, Chuck Austin. Hank not only uses sex to make money, but uses it to make money in a worse way in blackmail if the opportunity arises, his latest target being middle age American Margot Eliot, who is more aware of the situation than Hank may realize. Hank also has his sights set back on Kit, as a local source of money in seeing the easy street in which Pete seems to live. Also arriving onto the scene is Billy's former girlfriend, American Carol Lambert, in her search for him. As a bond of sorts forms between Pete and Carol, the question then becomes if the Jordons' marriage can withstand this intrusion, especially on the somewhat shaky foundation on which it was built.
—Huggo