Sam Farragut (Andy Griffith) is a rich jerk who fully realizes how powerful this makes him. Instead of just allowing the advertising agency to handle his company, he controls them--insisting the three execs working for him MUST go on a long, long motorbike ride across Baja...or no contract. Once on the trip, Sam turns out to be a real piece of work...an amoral guy who drinks, brawls and womanizes-- acting nothing like the Andy Griffith we've all grown to love. He's a lot like Satan on a cycle!
Among the three execs are Warren (William Shatner), Paul (Robert Reed) and Terry (Marjoe Gortner). All three are extremely flawed men and only Terry seems excited about making this trip. Paul is hiding a secret but Warren's is the darkest of all...he knows he's being terminated from his job and is showing hints that he might use this trip as a way to kill himself! What does come of all this?
This is certainly one of the strangest made for TV movies of its era. That's saying a lot since "The ABC Movie of the Week" often featured weird plots--such as women impregnated by aliens, monsters living in the chimney and reincarnated witches! But this strange is because the folks play so against type...especially Griffith! But is this strangeness any good? Well, yes. Despite the plot being extremely difficult to believe and the actors playing so against type, the basic issues going on in the film are compelling-- especially when Griffith's character does some very horrible things. The only BIG bad thing about all this is the ending with Shatner in the surf--not THAT is amazingly stupid! All in all, well worth seeing just because of its novelty.
By the way, if you are curious who Marjoe Gortner is, read him IMDb biography. This guy was VERY prolific on TV in the 70s but his life before this is really, really interesting. He's not particularly good in this film, however. Also, I think it is very likely NOT unintentional that the four men all sport shirts that look almost exactly like "Star Trek" shirts--red, blue and yellow! You really notice their Trekkiness in the cantina scene...complete with the black collars! Apart from missing the Enterprise emblem, they are almost dead ringers!