1. If you are filming a movie in scenic Ireland, your lead should be: a).a famous American actress, b). an unknown Irish actress, c).an unknown American actress who is incapable of maintaining a convincing Irish accent.
2. When your villain, "the Phone Call Killer", telephones his victims he should: a). speak in a eerie, sinister voice, b). not speak at all but only breathe heavily, c).talk like Kelsey Grammar's character "Sideshow Bob" on "The Simpsons".
3. If you are making a murder mystery, you should have: a).a multitude of possible suspects, b). only two possible suspects, c).only two suspects, one of whom is such a ridiculously over-the-top red herring that he couldn't possibly turn out to be the killer.
4. At the climax of the movie the villain should: a). stalk the heroine with a big knife, b). chase the heroine with a giant axe, c).use the heroine's bare ass for his own personal set of bongos.
5. If you are director Robin Hardy and you have directed the cult horror classic "The Wicker Man" you should follow it up with: a).another cult horror classic, b). a lesser--but not completely embarrassing--effort, c)."The Fantasist"