Produced in Denmark in 1958, but didn't arrive at the British Board of Film Censors until 10 June 1960 when it received the expected "X" certificate. UK distributors Cross-Channel changed the title to Pleasures Are Paid For and showed it to press and trade at their own Preview Theatre on 1 July 1960 at 10:30. Portsmouth's Palace Continental premiered the film on 7 August 1960 and promoted it as "prior to London showing."
Although Pleasures Are Paid For was passed by the British Board of Film Censors, some local authorities considered overturning the decision. The film opened at Torquay's Empire La Continentale on Monday, 12 September 1960 for two weeks, but they were forbidden by the council to run it on Sundays. Kinematograph Weekly reported on 17 November 1960 that the Warwickshire Cinema and Stage Play Committee asked to see the film first owing to concerns it could be "injurious to morality or offensive to public feeling." And the following month the Salford watch committee decided that any advertisements had to be approved by the Chief Constable. Also, because of the agonising childbirth sequence, a local Salford nurse or other qualified person had to be in attendance to deal with any issues that might arise. By stark contrast, some 50 years later, the BBC were screening an "agonising childbirth" every Sunday night in Call the Midwife (2012).