I am a huge fan of Persian cinema. What I find most striking and pleasantly surprising is the lack of melodrama of any sort- a rarity in Asian cinema which is known for its over-the-top expressions and loud performances.
Like most other Iranian films, the performances are strikingly natural, right from the protagonist to the flower-girl who appears for less than ten seconds. The storyline is fairly predictable- within the first 20 minutes, you'll know what to expect from the rest of the movie. There are no twists, nothing that will catch you by surprise. Then again, it isn't a movie that tries to do so either. It is a bland story of the highs and lows of life in Iran, with a few laughs thrown in for good measure.
The Apple is not the greatest Iranian movie ever made- it does not possess the thought-provoking subtlety of The Circle or the heart-wrenching innocence of The Children of Heaven, but for a movie directed by an 18year old (and a woman at that), it is a fine effort.