Jack Berry productions came up with this in 1958. The secret to it's success through the 1960's was host Hugh Downs. Downs was such a consummate host that he went on to help ABC start the news magazine 20/20 and between those shows had a long career.
The game is played by matching the prizes on a board by turning over number tiles & remembering the prizes behind them. Spice was added by having tiles that would give your opponent a prize / take one of their prizes / or a wild card which would give you any prize chosen with it. Each time a match is made, it revealed pieces of a puzzle behind. since the winner had to solve the puzzle, it did not matter who made the most matches which makes it a little different from most games. Being the best puzzle solver was really the key to winning.
Downs made the show exciting & when he retired from it in 1969, the hosts who replaced him just never got back the original spirit he gave the show.