Hollywood Newsreel

THE FACT THAT the cameras were rolling and committed the images of the persons present at the Warner Brothers lot made this at lest somewhat worthwhile. That would be perhaps the one and only redeeming bit of social importance present.

WITHOUT ACTUALLY STATING so, the one reeler passes itself off as a part of the newsreel genre. It follows the well excepted format of mixing voice over of silent footage with occasional dialogue from participants. The action moves rapidly from one situation and "Star" to another, with the occasional interruption of a title card or two.

ANOTHER DEVICE THAT is missing, but would have done well to have been included is a disclaimer stating that the producing company, the Vitaphone Corporation, is a wholly owned subsidiary of Warner Brothers and not so coincidentally, all of the actors appearing in and films coming out featured are Warner Brothers own.

IT'S NOT THAT we believe that this sort of shameless self-promotion to be banned, for we don't hold that position. After all, didn't Walt Disney make good use of this method in promoting his new pictures via the weekly DISNEYLAND TV Show.