The Mortal Kombat Federation of Martial Arts was Threshold Entertainment's answer to the restrictions of the franchise involving the Midway Game Mortal Kombat. The challenge was to create a game that successfully promoted the video game without competing against it. The answer we developed was to use a stock market investing game model attached to an active online community to generate interest. The community discussion built every week leading to a big fight that would play out in installments over the weekend. This allowed players to essentially bet on their favorites by purchasing more stock prior to a fight and then hoping that their stock would go up in battle if their player won. during the course of the week we would write a lot of background story with hints about who might win and who might go up in value because of their association with the winner.
—gorostilllives