An Intimate Dinner in Celebration of Warner Bros. Silver Jubilee

This 1930 short proclaimed to be Warner's Silver Jubilee (25 years-old, and going strong.) And, indeed, it was. The brothers entered the business in 1906, as theatre exhibitors in a converted store in New Castle, Pa. Okay, close enough. They begun making films in 1912, but their first full-blown movie, "My Four Years in Germany", appeared in 1918. They acquired the 40-acre Beesmyer Ranch, on Sunset Boulevard, in 1919.

Their filing of the certificate of incorporation in Delaware on April 4, 1923 (remember this date)signified the legal birth of the company. They acquired the Vitagraph Studio in Brooklyn in 1925, and First National in 1927. (Those who are fond of sticking Vitagraph, Vitaphone and First National on all Warner Bros. films might want to remember the 1925 and 1927 dates.)

And, then, 43 years after their 25th birthday party in 1930 ( listed on this page and can be seen on TCM from time-to-time), Warners tossed themselves a 50th Birthday Anniversary, which, according to most math standards, actually occurred in their 67th year.

Hocus-Pocus and right before our eyes, Warners de-aged themselves seventeen years. And set a bad precedent in doing so, as the current generation in the industry thinks such matters as public records should not be made public and thereby keep them from getting calls to play teen-agers when they are pushing 35.

At least, Warners had 1923 as their incorporation birth-year to back up their claim of only being fifty in 1973. That might be the solution for actors to want to shave years...get incorporated...and then you can play teen-agers when you are only two-or-three years old or, at the worst, get turned down for being too young.

... and for the film history buff this kind of stuff is priceless. I just love the very early Warner Bros. talkies and their goofy themes - "Dancing Sweeties", "The Mad Genius", "The Green Goddess", etc. Only at this time - 1930 - and at this studio could such films be possible, and this short helps explain how they were possible.

Only in 1930 at Warner Brothers - a studio with poverty row roots and a wad of cash from its part in the birth of the sound revolution, much like a bus driver winning the lottery, could you see such an awkward struggle to join the big leagues forever enshrined in celluloid. Let's start with the cast. How often can you find Sidney Blackmer, Evalyn Knapp and Claudia Dell billed above Edward G. Robinson and Joan Blondell? And there are Rodgers and Hammerstein, sitting at the same table, renowned for their music, but not together. At the time Sigmund Romberg and Hammerstein are collaborators and Rodgers and Hart are in partnership. Much ado is made about Marilyn Miller's presence and her next picture "Sunny", when the truth is Ms. Miller was to never have a hit picture again after her initial success in talking films - "Sally". Even mistress of ceremonies Little Miss Vitaphone - named after a sound system whose time had passed by the time this short was made - has to explain the absence of Warner's biggest stars - Richard Barthelmess, George Arliss, and John Barrymore. Telegrams are presented that are supposedly from the missing stars mentioning their next films where they are on location. As for obvious big gun Al Jolson, by this time he had already made his last film for Warner's until 1934 and - let's face it - Warner Brothers probably worked for Jolson as much as he worked for them during their three year collaboration 1927 -1930. Not even the studio system could ever put a harness on big Al.

As for the premise of this short, it is completely false. The only milestone 25 years before 1930 would have been in 1905 when the Warner Brothers opened their first nickelodeon in New Castle, Pennsylvania, and then only as distributors. They didn't dabble in film creation for another ten years after that and got their first hit with what was basically a WWI propaganda piece - "My Four Years in Germany" in 1918. 1923 is really the birth of Warner Brothers as we know it, when they incorporated as a film production company. Today, 1923 is the date that WB counts as its birth year. Up through the 1970's though, you could still see references to 1905 as the date of the company's beginning.

The proceedings in their entirety are basically ironic. Two years later 23 of the stars here - and yes I actually counted them - had been fired by WB and drifted into cinematic obscurity. Still others such as Walter Huston and Walter Pidgeon went to other studios and had long careers elsewhere. All of these were replaced with players that could better project the urban look and feel that would take WB all the way through the 1930's and into the 40's - James Cagney, Dick Powell, Bette Davis, Warren William and others.

My recommendation - if you are into film history this short is priceless and probably even worth repeat viewings to pick up all the movie titles and names being thrown about. If this is not the case, you'll probably not really enjoy it.

This short subject, nominally in celebration of Warner Brothers' silver jubilee -- the only thing I can think of is that they may have opened their first theater in 1905; they didn't go into production for another dozen years -- is an excellent primer for putting faces to names. If you are a fan of old movies, you have seen these actors, but you may not be able to link the faces with the names.

Besides the players, various composers and lyricists are shown. It is amusing, given what happened later, to see Richard Rogers and Oscar Hammerstein II -- but they are seated next to, respectively, Lorenz Hart and Sigmund Romberg.

This is not, otherwise, an interesting short subject --the moviegoer was intended to be overwhelmed by the sight of so much talent and probably was. Now it is simply a historical artifact.

I am not a huge fan of short films from the 20s and 30s unless they are comedies. However, when I saw this on TCM, I still watched it because I was excited about seeing a film that was essentially a commercial extolling the wonders of Warner Brothers. That's because I wanted to see their stars and see how they looked when they were young. Well, unfortunately, I noticed that in 1930, they had very few stars anyone would recognize today. I am really good at film trivia and there were several I simply didn't recognize and many who I did recognize but knew them only as small-time actors. Plus, three of their biggest stars weren't in this short and they simply showed photos of them and inserted fake letters from them to the audience. Not having John Barrymore, George Arliss and Richard Barthelmess was a real disappointment and the audience had to be content to watch a few small-time actors (with the exceptions of Loretta Young, Walter Huston and a couple lesser stars, who were in the film). The film's structure was also something I myself didn't like--having the film star a small child called "Miss Vitaphone". Yes, I understood the significance--Vitaphone was the new unit from Warners responsible for sound pictures. But, I'm not much of a fan of precocious children.

All-in-all, this is a curio and that is all--and not a very interesting one at that.

I'm giving this short subject a few points more than it deserves, because there are some faces in it that one rarely if ever saw or heard in early talkies. Among them are Broadway stars Otis Skinner (see OUR HEARTS WERE YOUNG AND GAY and KISMET), and Marilyn Miller, as well as young Richard Rodgers, Lorenz Hart, Sigmund Romberg, Oscar Hammerstein II, Al Dubin, and such faces as Walter Huston, Frank McHugh, Joan Blondell, Edward G. Robinson, Walter Pidgeon, Loretta Young, Sidney Blackmer, and Ona Munson. I can even add the Fred Kohler Sr. and Beryl Mercer. It's pleasant seeing faces of some importance or still vibrant memory there.

But having said that I look at the bulk of the celebrities. The chief spokesperson is a young girl, Betty Jane Graham, as "Little Miss Vitaphone". Vitaphone, of course, was the process that the Warners used to bring talkies to Hollywood. Ms Graham is polite and well spoken. She is a pretty child. That said, there has absolutely no spark of talent or panache in her. If you check the thread on her, she had a career into the 1940s, but increasingly it fell into not even supporting parts but extras. Finally she must have gotten the message and left films entirely.

I have heard of Evelyn Knapp (barely) and Louis Fazenda, but who on earth are Leon Janney (any relation to television star Alison Janney?), Claudia Dell, or James Rennie? The stars of tomorrow. Their credits barely suggest anything.

In the other comments on this thread, there are complaints that the brothers Warner failed to use such figures as George Arliss, Richard Barthelmess, or (my God, how could they?!) John Barrymore. Yes, indeed, they did. They also did not bring in their champion man of song Mr. Al Jolson. A song is sung at the end by some well intentioned crooner with a forgettable name, who looks like he's got a great future in half-empty concert halls. He is warbling a slightly passable ditty with words by Mr. Dubin. As I listened to him sing this, and saw Ms Miller was in that room, I wanted to cry. The tune is not a standard, but with a bit of friendly or sexy push it might have been. Or if Mr. Jolson had been around it might have been.

I take it this was done as publicity (to show off some of the big and so-called promising names) for the studio. As such they may have grabbed whoever was available (due to shooting schedules) on that day or two it was shot. So, as a museum piece it is curious enough to merit a "7" out of generosity to Otis and Marilyn in particular. But otherwise I felt like a lot of good film stock was wasted in this work.