As I was watching "Sungnyangpali sonyeoui jaerim" I felt that it had a lot of promise as a creative, over-the-top, self-conscious thrill ride with underlying social commentary on Korean popular culture. But I thought it fizzled off to a flat, unnatural conclusion that made the movie seem like it was reaching in vain for something higher. And in reaching, it lost within itself any potential for critical self-awareness.
The film is a pretty fair summary of late 90s, early 2000s Korean popular culture. The real-life pop-star playing a pop-star is comparable to having Justin Timberlake cameo as a teenie-bopper idol; and the other real-life pop-star who plays the champion pro-gamer is like having LL Cool J star in a dramatic role (with special emphasis on the word "dramatic"). Although I must admit that Kim Jin-pyo gave a pretty convincing and successfully comic performance. And, I guess it's only fitting that a country as wired as Korea and a popular culture that drives an arcade owner to his death by a combination of starvation and sleep deprivation brought on by a fortnight Starcraft marathon could produce such a feverishly obsessive movie that could just as well have been an elaborate role-playing computer game.
In any case, I still enjoyed the film for creatively blurring fantasy and reality. I think the movie opens up an interesting exploration into the eventual merging of cinema, video games, and music video into a true single-serving multimedia experience. Indeed, without the over-arching Halo/Doom/Area51 aura, I think the excessive violence and action sequencing would not have been able to escape being accused of being hackneyed and overtly borrowed, let alone be stomached. Kill Bill it is not, but I liked it and laughed quite heartily at the expense of my peers back in the motherland.