The film was shot in a month because 'Brian Herlzinger' wanted to return the video camera to Circuit City under their 30-Day Return Policy to save the cost of renting a camera. As a result of the widely publicized move, Circuit City introduced a 'restocking fee' to be deducted from any future customer refunds.
After the film was promoted with a disastrous internet spamming campaign that became increasingly abusive, the film has been cited by the authors of The Guerrila Filmmaker's Handbook as a textbook case of how not to launch a no-budget internet marketing campaign.
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