The film had good expectations but in turned out to be a flop,it was released opp Shahrukh Khan and Deepika Padhukone's Om Shanti Om on 9th November 2007 during the eve of Diwali.
The film was shot in tones of green, blue and black. In Hindu mythology, blue and green are the colors of Krishna and Manmadha, the gods of love. "Saawariya" means "dark-skinned lover" in Hindi, and was a title given to Krishna.
Cinematographer Ravi K. Chandran used as a reference the works of art by the famous artists Frederick Arthur Bridgman, Fred R Wagner and William Louis Sontag to make the shots resemble paintings and thus look more poetic.
Throughout the "Masha Allah" song, Sakina carries a black/white/red shawl. This shawl was an original antique piece. It took costume designer Anuradha Vakeal four months to locate a similar garment to keep as a substitute for emergencies.
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