I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. I found it utterly engaging. It wasn't just a film about a font. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of über creative professionals.
I feel that this film has a broad appeal beyond typography aficionados, which is admittedly a small tribe. The passion behind the ideals expressed by the graphic designers is undeniable and infectious.
The film was beautifully put together. The effect of showing the ubiquitous use of this font in cities around the world, with people walking by, buses, taxis, and cars whizzing past, etc. all set to a totally perfect music was wonderful. These vignettes provided transitions between interviews with world renowned designers.
You might have trouble finding a screening of this film but if you see it coming to a theater or film festival near you don't miss it!!
