- Ingrid Newkirk: Our goals are total animal liberation and the day when everyone believes that animals are not ours to eat, not ours to wear, not ours to experiment, and not ours for entertainment or any other exploitative purpose.
- Alex Pacheco: The reason we started PETA was to fight against the enslavement of animals. I really believe animals have been enslaved by humans and are treated just like slaves.
- Ingrid Newkirk: There comes a time when we decide that there is a laboratory or there is a slaughterhouse where we must get inside to use as an example. Our investigator will go into one of these facilities if they can obtain employment and start documenting, which means getting video camera evidence, getting evidence with still photography, getting copious notes. The investigator will try to find places where they should be, where they can record conversations, opportunities that the public doesn't know is going on. Investigations are so important because nobody believes, nobody believes what you're saying, you can't just have words, you have to have pictures, you have to have video.
- Employee: You know that cliché "A picture is worth a thousand words?" A video of what happens to animals is worth a library of words. You could have a library of books about how horrible it is for animals in slaughterhouses, in laboratories, but nobody is going to read those books.
- Ingrid Newkirk: What they
- [undercover investigators]
- Ingrid Newkirk: have to show people has the potential to change the world.
- Lew Rockwell (Pres. The Mises Institute): These people of course place animals above human beings. It's a very dangerous movement, they're involved in terrorism. If they only wanted to wear their plastic shoes, eat their bean sprouts, I wouldn't have a problem with them, but they want to make use of the government to impose these crackpot ideas upon the rest of us, I think it's a very dangerous movement.