Ben, frankly.

Put two jet-lagged actors and a producer in a car and get them stuck in traffic. During production movies are often given a working title that is later changed. This film was called "Caesar & Harrison" after the names of the two characters. Since the names are never actually mentioned a different one was needed. Robert Picardo came up with "Ben, frankly." and roped Connor Trinneer into pitching it to producer Antonia over Glühwein... Who can say no to that.