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MUTU System

  • Video
  • 2017
  • 2m
YOUR RATING
MUTU System (2017)
This film is twice as valuable as normal commercial videos. Everyone knows that video boosts the attractiveness of a website. But what is this worth? Take this film for MUTU System. MUTU is a global brand offering a subscription lifestyle and fitness programme to mothers. This main landing page video is designed to introduce the high-end values of the brand and its ability to restore a woman's mojo. Industry norms are for such a 2 min video to lose 50 percent of its viewers halfway through. Analytics show the MUTU film retains 89 percent at its mid-point and 71 percent at finish. That is really high. A film that finishes with two thirds of its viewers is twice as valuable than one that finishes with one third, never mind the better brand values built into it. Directed by Chris Mugford through chrismugford.com.
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  • Director
    • Chris Mugford
  • Writer
    • Chris Mugford
  • See production info at IMDbPro
    • YOUR RATING
    • Director
      • Chris Mugford
    • Writer
      • Chris Mugford
  • See production info at IMDbPro
    • Awards
      • 3 wins total

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    MUTU System (video short)
    Clip 2:13
    MUTU System (video short)

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    Details

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    • Release date
      • November 29, 2017 (United Kingdom)
    • Country of origin
      • United Kingdom
    • Official site
      • Official Facebook
    • Language
      • English
    • Filming locations
      • Cornwall, England, UK(Exterior)
    • Production company
      • chrismugford
    • See more company credits at IMDbPro

    Box office

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    • Budget
      • £16,000 (estimated)
    See detailed box office info on IMDbPro

    Tech specs

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    • Runtime
      2 minutes
    • Color
      • Color
    • Aspect ratio
      • 16:9 HD

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