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Exclusive: Hallmark will launch its 2021 Fall Harvest programming event with Roadhouse Romance, a new romantic comedy starring Lauren Alaina (Road Less Traveled) and Tyler Hynes (It Was Always You).

Set to premiere Saturday, September 11 at 9 pm. Et/Pt, Roadhouse Romance follows Lieutenant Callie Jackson (Alaina) who returns home after a military tour, expecting everything to pick up right where she left it. To her dismay, her late Grandfather’s BBQ is struggling, and her high school sweetheart has moved on. She has a run-in with Luke (Hynes), a TV director passing through town, who teachers her that sometimes it’s best to look forward instead of looking back.

Paul Ziller (Ruby Herring Mysteries) directs and Sally Robinson (Steel Magnolias) penned the script.

Alaina, an Academy of Country Music and CMT Award-winning country music artist, will perform her songs “Run” and “What Do You Think Of,” in the movie. The songs...

Hallmark’s 2020 “Countdown to Christmas” has already begun, with a total of 40 new holiday movies set to air this season across the Hallmark Channel and sister network Hallmark Movies & Mysteries — some of which started rolling out well before Halloween.

While there are some fan-favorite Hallmark actors and actresses starring in the lineup, like Candace Cameron Bure, Lacey Chabert, Will Kemp, Holly Robinson Peete and Danica McKellar, there are several newcomers leading films, including Aaron Tveit, Krystal Joy Brown, Victoria Clark, Tom McGowan, Alvina August, Janel Parrish, Jeremy Jordan and Marisol Nichols, among many others.

This year’s slate also includes “The Christmas House,” which stars Jonathan Bennett and features a storyline about a gay couple looking to adopt their first child. Hallmark and its competitor Lifetime have been criticized over the years for not including LGBTQ lead characters and related plots in their Christmas movies. Hallmark said it would commit...

Hallmark Channel is getting us in the holiday spirit a little early this year. On Sept. 23, the network unveiled its full movie lineup for the upcoming season, and it's stacked. Just like last year, Hallmark will release 40 original films as part of Hallmark Channel's "Countdown to Christmas" and Hallmark Movies & Mysteries' "Miracles of Christmas." While Hallmark alums like Lacey Chabert and Tamera Mowry-Housley will star in a few films, a few stars will be making their Hallmark debut, including Aaron Tveit, Janel Parrish, Jeremy Jordan, and Marisol Nichols. Read ahead for the full schedule, as well as who is starring.

Related: 10 Hallmark Christmas Movies That Will Make Hopeless Romantics Swoon Hallmark Channel's Countdown to Christmas

Oct. 24, 8 p.m. Et - Jingle Bell Bride: starring Julie Gonzalo and Ronnie Rowe Jr.

Oct. 25, 8 p.m. Et - Chateau Christmas: starring Merritt Patterson and Luke Macfarlane

Oct. 31, 8 p.m. Et - Christmas...