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The Fine Bros, the comedic producing duo behind Kids React, were among the producers YouTube selected for its Original Channels initiative. MyMusic is a weekly sitcom about a music company—where viewers can interact with the characters to impact the story. Rafi Fine, whom you may remember from Tubefilter's SXSW panel on interactive storytelling and the Tubefilter Meetup You're A YouTube Partner—Now What?, shared with Tubefilter his thoughts on the new channel: MyMusic is a culmination of the 7+ years ride we've been on producing content for the web. When we started in 2004 in the pre-YouTube era we created interactive experiences the web wasn't ready for, then continued the trend with innovative projects like My Profile Story, and now on YouTube with our various interactive formats. We've always believed that the word "new" in "new media" is there for a reason, and for narrative productions to be successful online they...

Back in November, a video collaboration between wildly popular vlogger Shane Dawson and web comedy originators The Fine Brothers hit YouTube. Within a week, it had gathered a whopping 2 million views. The video was a parody of the Canadian teen drama Degrassi: The Next Generation, which would explain some of the success in terms of targeting a large and passionate audience. But what was interesting about the popularity of this video was the fact that it is over 10 minutes long and was actually viewed more often than the source material it was spoofing. This weekend, a second video parody is going to hit the internet. Titled "Girls Gone Wild On Degrassi", a sneak peak of the video reveals that the collaborators are going to kick it up a notch...by actually including a member of the Degrassi cast, Lauren Collins, who plays the girl girls love to hate, Paige. On...