As a foreigner living in Sweden with personal experiences with marketing research interviews, I had the pleasure to see this short film on a plane. The first short film in the air which made me laughing loudly. This film presents personalities of today's Sweden, their conversations in a Swedish interview situation regarding consumer's input into product development (Yoghurt). The interviewer is engaged and well trained, doing his best to get this interview done. And this job is not easy, the reality of todays Swedish people is bringing him back to the ground a couple of times, the lead of the interview is passing through the group featuring various characters presented in the truly representative selection of interview partners. A pleasure for all who like Swedes and Sweden, but the pleasure to enjoy this short film might be limited to people who experienced this reality themselves.
