Inside Edition (1988) was the first TV show to reveal that the viral video was in fact a work of fiction and part of the movie.
Ellen DeGeneres held a contest for best video of the year for 2008. The clip of the best man knocking the bride into the pool won the contest by a landslide.
The clip of the best man knocking the bride into the pool was put online to serve as a viral video trailer, the first time this has ever been attempted by a feature film. Over 30 million people have seen the clip online and another 40 million have seen it on television.
The director and producers were contacted by several talk shows, including Good Morning America, The Today Show and The Ellen DeGeneres Show to not only air the clip but to have the bride and groom come on their show to talk about the incident.