Apart from the pricing, packages and deals, understanding cultural differences and preferences is key to attracting new audiences. Sowmya RajendranMeenakshi Sundareshwar/Netflix IndiaA few days ago, Reed Hastings, co-founder and CEO of Netflix, expressed his “frustration” at the company’s lack of success in the Indian market in an investor call. According to reports, Netflix added 2.6 million paying subscribers in the Asia Pacific region in the last quarter, showing good growth in Japan and India. However, the Over-the-Top platform said that it only expects to add 2.5 million subscribers in the current quarter. There are various numbers put forth on the market share of Ott platforms in India but they all agree that Disney+Hotstar, Amazon Prime Video, and Netflix lead the pack followed by platforms like Zee5 and SonyLiv. There are also smaller players like Aha, Neestream and others which are jostling for space in the crowded market. There are...
- 2/2/2022
- by Sowmya
- The News Minute
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