if You didn't Know that this Movie was Directed by Sam Raimi, You wouldn't Know that it was Directed by Sam Raimi. All of the Style is in the CGI. It has a Certain Eye Candy Appeal that also Lacks Warmth, Depth, and Anything Resembling a Soul.
But here it is. A Mega-Million Dollar Spewing of the Plasticized, Industrial Art that has become the Standard for This Type of Thing. The Other Worldliness of the Superhero and other Fantasies. It can Work Very Well in Limited Quantities but when that's All there is, that's All there is.
James Franco is a Movie Star (and some may question why) and Not an Actor, so He can by No Stretch of the Imagination Pull off the Charm Needed for the Wizard. He Grins and Smirks and All the Women On Screen, and in the Audience, are Supposed to be Charmed Out of Their Pants. Right.
The Prequel has its Moments of Appeal, but Hardly Awe Inspiring. The Witches are Interchangeable Bores. The Flying Monkey is OK and the China Doll is the Most Memorable. There are a lot of Explosions and Fireballs to Pump the Sub-Woofers and Danny Elfman's Recognizable Style is Noticeable from the First Few Notes (did someone say repetition).
Overall, the Movie can be Recommended in a Gaudy kind of Display with Enough Color to Capture the Eye, but the Movie is Not that Captivating. It is such a Mediocre Movie that Slightly Betrays the Source Material and is Another Expensive Extravaganza that is by Most Accounts Disappointing and Adequate at Best. That's not much for Disney and the Pile of Gold it put out for this Thing.
