How to Make a Book with Steidl (2010 TV Movie)

Gerhard Steidl: Self

Quotes 

• Gerhard Steidl : This is a lost knowledge that books should smell good. In the printing industry of today they print all four color process and on top of it they run a dispersion varnish. And the dispersion which is covering all the paper and the ink kills smell, yes what I don't do. I'm still working with oil based varnish and so every paper and the ink on top of it has a certain smell. And the weight of the book, the feeling of the paper, to look at it with the eyes, to hear the sound of a page falling down on the other one, and the smell is the composition of a book which makes book unique in a digital world.

• Gerhard Steidl : When you have been pushed, all your lifetime, with this drug of ink smell and paper, you can't miss it.

• Gerhard Steidl : Does it look good?

  Joel Sternfeld : It looks better to me, but do you think we can go more and take more red, more yellow out?

  Gerhard Steidl : I would do it very radical.

  Joel Sternfeld : Oh? On the red...

  Gerhard Steidl : Not five percent, twenty percent.

  Joel Sternfeld : On the red and the yellow?

  Gerhard Steidl : Yeah.

  Joel Sternfeld : Across the border?

  Gerhard Steidl : Yeah.

  Joel Sternfeld : And what about the midtones?

  Gerhard Steidl : Fuck the midtones!