Last year, 144 documentary features were eligible for an Academy Award, but in reality, less than a third of those docs had a chance of making the 15-film shortlist. That, in part, is because garnering a spot on that competitive list requires not only a beautifully crafted film constructed by a talented director and crew, but also money.
In the past decade, platforms with deep pockets — Amazon, Apple TV+, Disney +, Netflix — began to spend on documentary award campaigns in ways that, prior to 2010, were unfathomable to the nonfiction film community. Before streamers came onto the scene, lobbying and marketing a doc during award season meant, if you were lucky, that a distributor took out a few “For Your Consideration” ads and hosted a handful of screenings. Now, depending on who the distributor is, FYC ads are plentiful, and small screenings have been transformed into events at New York’s Crosby and Whitby hotels,...
In the past decade, platforms with deep pockets — Amazon, Apple TV+, Disney +, Netflix — began to spend on documentary award campaigns in ways that, prior to 2010, were unfathomable to the nonfiction film community. Before streamers came onto the scene, lobbying and marketing a doc during award season meant, if you were lucky, that a distributor took out a few “For Your Consideration” ads and hosted a handful of screenings. Now, depending on who the distributor is, FYC ads are plentiful, and small screenings have been transformed into events at New York’s Crosby and Whitby hotels,...
- 3/1/2023
- by Addie Morfoot
- Variety Film + TV
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