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Steve Martorano in Yo Cuz: The Italian American Cook (2011)

News

Yo Cuz: The Italian American Cook

How to Develop a Pitch: An Excerpt from 'The Hollywood Pitching Bible'
Douglas J. Eboch
Douglas Eboch (who pitched the story on which "Sweet Home Alabama" is based) and Ken Aguado (the producer of web cooking show"Yo Cuz: The Italian American Cook") have gathered their tips for people that are eager to pitch their ideas to Hollywood. They've written a book, "The Hollywood Pitching Bible," and they've given Indiewire an exclusive excerpt of the guide below, from the chapter "Constructing Your Pitch." For more information on the book, check out the website to ScreenMaster Books.Once you’ve chosen appropriate subject matter the next step is constructing your pitch. There will be situations where you will be required to pitch your story in a time frame that ranges from 30 seconds (the classic “elevator” pitch) up to 15 minutes (20 minutes is considered the unofficial upper limit). Pitch vs. script.Let’s consider what a pitch actually is and how it differs from the final product, such as a screenplay or teleplay.
See full article at Indiewire
  • 8/16/2013
  • by Douglas Eboch & Ken Aguado
  • Indiewire
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