The 10 candidates receive their first test working at a high-end auto detailer called The Auto Spa owned by Todd Wirtz. Brian O'Dea, Kevin's eyes and ears in each week's business challenge, lends his expertise as to everyone's performance.
The candidates take over operations of the Oriole ship of Mariposa Cruises in Toronto Harbour, but to do so they all must summon their sales, communication, and service-related skill sets to make it a successful day.
The next trial by fire for the candidates focuses on customer service and customer relationships. Eve MacArthur of Spaw Boutique works with the group to open a pop-up dog grooming spa in a west-end Toronto park with merchandise for sale.
Fundraising is all about metrics, and to succeed in their next challenge the remaining candidates must sell a minimum of $3,500 worth of 50/50 raffle tickets on behalf of the Maple Leaf Sports and Entertainment Team Up Foundation.
Innovation drives business, and for their next task the candidates must develop a new men's bath product line for Upper Canada Soap. Will the team deliver the goods on the product line on time, or will they put a dent in the bottom line?
The intrinsic value of art is as much, if not more, about enlightening the human spirit as it is about sales, a lesson everyone, including Kevin O'Leary, will learn as the candidates host a lively evening at the Nicholas Metivier Gallery.
In their first solo challenge the candidates design their own custom beverage stand that they will then use to sell coconut water at Toronto's Baskerville Festival. The question is- What strategy will each candidate use to achieve success?
The three final candidates must prepare and present a business pitch to Kevin O'Leary and his panel of experts to convince them that their business model is worthy of a $100,000 investment on behalf of Kevin O'Leary.
Six months after filming Redemption Inc., Kevin O'Leary visits the winner. Channeling the energy and enthusiasm they garnered from their experience on Redemption Inc., the remaining candidates feel they too can achieve success. Legally.
