Hope You Fail

When Rich Myers' recently rebooted Leeds dessert shop gets busted by trading standards for the use of illegal American sprinkles, it's an opportunity for him to leverage his loyal social med... Read allWhen Rich Myers' recently rebooted Leeds dessert shop gets busted by trading standards for the use of illegal American sprinkles, it's an opportunity for him to leverage his loyal social media following and make a grab for viral fame. But while the story, dubbed "sprinklegate," g... Read allWhen Rich Myers' recently rebooted Leeds dessert shop gets busted by trading standards for the use of illegal American sprinkles, it's an opportunity for him to leverage his loyal social media following and make a grab for viral fame. But while the story, dubbed "sprinklegate," gets global attention and propels the business forward, Rich continues to live in the shado... Read all