Plot

In Mumbai, affable Bollywood buff and wanna-be-actor Sunny, who works as an assistant director, fantasizes on becoming a heart-throb star. However, at every audition he is summarily thrown out. Undeterred, he goes with an American crew to remote areas in Rajasthan to work on a documentary. One day an Islamic terrorist group kidnaps him for the American crew-member. Sunny finds himself on enemy border amidst guns and pathani-clad guards, who decide to keep him hostage until they locate their original target. The house In which he is confined belongs to a Pakistani, whose trade stems from pirated Hindi films, which he brings back every time he crosses the border. Soon, the two factions realize that they share a human and cultural bond. The film shows how cinema can be the universal panacea for co-existence.—UTV Motion Pictures

In Mumbai, affable Bollywood buff and want to-be-actor Sunny (Sharib Hashmi), who works as an assistant director, fantasizes on becoming a heart-throb star. However, at every audition he is summarily thrown out. Undeterred, he goes with an American crew to remote areas in Rajasthan to work on a documentary on border infiltration. While filming near the India-Pakistan border, the crew encounters Indian police officers patrolling the area. After the American director unsuccessfully argues that he has obtained official permission to film in Rajasthan, Sunny entertains the chief officer and plays to his desire to be exalted and filmed. Impressed and in a happy mood, the officer allows the crew to continue their work. Sunny proves his value by keeping the local police in good humor so that the crew has no issues in conducting shooting wherever they want.

Later in the night, as Sunny is busy changing the tire of his car, the rest of the crew leaves in another vehicle. On his drive back, he encounters a cyclist lying on the road and checks him out, but soon realizes from the shadows that it's a ruse. A terrorist Muslim Jihadist group kidnaps him and brings him and his camera equipment to Pakistan. The group leader is disappointed that their original plan to kidnap an American crew-member didn't occur. He says that holding an American hostage would force the government to meet his demands to avoid international backlash, but an Indian hostage would be worthless. He instructs Mehmood and Jawaad to keep him hostage in a village while the others attempt another kidnapping.

Sunny finds himself on enemy border in the middle of guns and Pathani-clad guards, who decide to keep him hostage until they locate their original target.

The house in which he is confined belongs to a Pakistani Aftaab (Inaamulhaq), whose trade stems from pirated Hindi films, which he brings back every time he crosses the border. Aftaab gets enamored by Sunny's camera equipment as he too loves movies. Soon, the two factions realize that they share a human and cultural bond. The terrorist has posted 2 guards in the house to keep an eye on Sunny, led by Mehmood (Kumud Mishra). Sunny strikes up a friendship with Aftaab & soon makes an attempt to escape, however is thwarted by the unforgiving desert heat & is apprehended by Mehmood. Sunny is angry with Aftaab for giving him directions to Lahore, instead of India, but Aftaab explains that there is frequent border patrolling on the India side & he was likely to be shot.

Aftaab screens "Maine Pyaar Kiya" for his village and Sunny begs Mehmood to allow him to watch the film. Mehmood agrees. Soon, Sunny establishes himself as a movie fanatic by repeating each & every dialogue of the film & winning over the audience. The village likes Sunny's Bollywood antics & his impersonation of almost every actor, but Mehmood is not entertained by it & even beats Sunny up.

The terrorist group instructs Mehmood to create a video of Sunny to be delivered to the Indian Govt, but Mehmood & his men don't know how to operate a camera. So, Sunny volunteers to direct & act in the video as he reckons it is his last chance to be in a video. He does several takes as he is repeatedly disappointed with each take and attempting to do better in the next. At first, he tried shots with just himself, then with two gunmen pointing guns at him, and finally with Mehmood making the demand himself on-camera. Satisfied with the last take with Mehmood, they return to the village and send off the messenger with the video.

Slowly Mehmood & his lackey Jawwad (Gopal Dutt) warm up to Sunny & understand his passion for Bollywood. One day while Jawaad is taking a shower, Sunny walks around the area and picks up his gun. He gathers the village children and entertains them with mimicry of how Bollywood actors would shoot their guns. Mehmood and Jawaad sneak up on him thinking he is attempting to escape. Though Mehmood has a clear shot to kill Sunny, he realizes that Sunny is just entertaining the kids but shoots a bullet to graze Sunny's arm to teach him a lesson. The physician who cleaned up the wound and gave Sunny medicines talks about his desire to visit Amritsar as he used to before the partition of India and Pakistan. Sunny tells him that he reminds him of his grandfather who also wanted to visit Lahore as he once could.

Sunny makes a bet with Mehmood that if India wins the next cricket match that Mehmood will deliver Sunny into India. India wins & Mehmood is angry at Sunny's celebrations. He destroys the shooting equipment captured with Sunny. When Sunny stops him from destroying the camera, he beats Sunny mercilessly. Mehmood vows to kill Sunny.

The Pakistani border patrol arrives at the village, causing Mehmood to suspect that Aftaab had tipped them off. However, Aftaab convinces them that they are just patrolling and gets them to hide. Sunny tries to make himself known to the patrol, but Aftaab tells him that he would either be killed as an Indian spy or put in prison. Aftaab entertains the patrol officers, gives some pirated DVDs to the chief officer and sends them off. Mehmood gains more trust in Aftaab, while Aftaab grows closer to Sunny, and they share their passion for Bollywood movies. Aftaab hopes that Pakistan's Lollywood would also make similar blockbuster movies that Bollywood wants to copy, instead of the B-movies it currently makes.

Aftaab promises to help Sunny escape with his knowledge of the border. Aftaab asks for Mehmood's permission to use Sunny's equipment to shoot a movie in the village, using the villagers as actors. However, this is just a ruse to hatch an escape plan for Sunny in which the entire village participates. They devise a plan where they will invite men of the village to audition for a movie. While shooting a scene for the movie, they enact an escape scene together, raising suspicion of Mehmood but soon dispelling it when they returned. After the scenes were shot, the villages including some women in black burqa are leaving. Jawaad finds a watch in the sand and returns it to one of the villagers. But later he realizes it is Sunny's watch and Sunny had escaped in a burqa.

Mehmood catches up & captures Sunny & Aftaab. The village head pleads with Mehmood's boss to spare Sunny & he agrees as he wants to continue having the support of the villagers.

Mehmood & Jawwad are tasked with dropping Aftaab & Sunny near the Indian border, but Mehmood flips & decides to kill them both to take his revenge. Jawwad warns Mehmood not to kill them, but Mehmood refuses, so Jawwad kills Mehmood.

Sunny and Aftaab wait near the border for the patrol officers to leave, then start running towards the border. The group leader and his assistant catch up with them and start shooting at them. When they hide out behind a grass-patch, Aftaab urges Sunny to escape while he holds them off, but Sunny refuses to leave without him. They again run towards the border while bullets were fired at them but missed, with the interlaced public dialogues of Mohammed Ali Jinnah and Jawaharlal Nehru in the background. The film closes with them crossing the border milestone and Aftaab turning around to shoot back at the terrorists.