A young and good-natured guy, Sasha, is inspired by coach Tony Robbins and tries to teach other people how to become successful, but he himself cannot be called successful. When Sasha has money, he immediately invests it in something dubious and goes broke, but at the same time he does not lose optimism for a second and thanks the Universe for every chance to screw up. Sasha's girlfriend is incredibly infuriated by this. But life seems unbearably bland to billionaire Kalugin. He has everything, but he is used to buying off his family with money and gifts, and the trappings of a luxurious life have not pleased him for a long time. One day, Sasha comes to Kalugin's company for training, and he trashes his performance, but cannot solve the guy's riddle: why is he, despite his deplorable situation, so positive? Kalugin hires Sasha as a personal coach to understand how to be happy. By exchanging experiences, both heroes will undergo a powerful transformation and learn the true price of success.