People fall in and out of love too easily. Change their mind about marriage too conveniently. I understand promiscuity but this is a different level of flippancy. You also don't get what's it about Sushant that he gets too fairly hot women to lust for him.
Sushant Singh runs away from one marriage, from the actual jai-mala stage. Because he is not sure. Neither are we about why he runs away. He seems like a typical, dil-phenkh, sadak- chhaap boy, nothing memorable about him, not much to look at either. But first Parineeti falls for him. Then Vaani Kapoor, the girl he had left at the Hindu equivalent of the altar, also does so. Cue a couple more escapes from weddings and you wonder what the hell is going on
The only character who remains consistent, understandable is Rishi Kapoor. A man who employs both Sushant and Parineeti as fake baraati's and otherwise runs a wedding catering / baraat business. His advice, concern for the three leads remains genuine. And even though there are plenty of 'I love you's', kisses and sex, not once do you feel anything is real or heart- felt
which kind of allows the whole movie to pass you by as well, without any regard for its leads.
Some of the jokes are funny. The rustic touches are good, the atmosphere, small-town feel works and the performances sincere. Pity you just don't agree with either the overall plot or the characters created.