Something is missing but I can't quite put my finger on it. Here's what I'm seeing as a former reality and game show producer:
The contestants, audience, and judges feel overly produced (conditioned on what to say and how to say it). The Ring doorbell guy has an impressive resume, but I can't remember when I saw someone this boring on tv. When he speaks it sounds like he's always in the middle of giving a TedTalk. That may be overly critical, but I can't get past it. The Amazon judges are also lackluster. And the people pitching their ideas are not that likable. Usually casting is the key to a show like this.
The show is polished, I'll give it that. But that's also its biggest problem. I haven't felt an ounce of authenticity or been able to force myself to be interested after watching five episodes.
I didn't mean for this review to be so negative. I think it frustrates me because it has potential and I wish it turned out to be a better show.