First off, I have to applaud the bravery of the western men and eastern European women who agreed to be filmed during their search for a partner. It can't have been easy, knowing how they risked appearing to an audience.
That aside, I think the stars of this documentary would be the first to agree that something has gone wrong in their lives that they have resorted to such unorthodox measures. Understanding the desperation and deep loneliness of the men is key to understanding how they can be deceived by both themselves and the morally bankrupt businesses and individuals that exploit that loneliness for their own aims. The documentary-makers sympathetically but astutely expose these issues, through uncompromising filming and pertinent interview questions.
The question the interviewers keep returning to - what is love - is a thought-provoking one that perhaps has no satisfactory answer. I'd suggest that the men asked in the documentary revealed the extent of their disconnection from reality and self-deception with their naive and romantic answers. While viewers may not be able to say what love is by the end of the documentary, I think they'll be more confident in saying what love isn't.