At the second VFX + Animation Summit Dublin, international experts and growing local companies gathered to talk about issues such as global competition, tight schedules and training needs. Wendy Mitchell reports.
As Ireland’s VFX and animation industries continue to grow steadily, international experts have reminded the sector that competing in a global marketplace is not just about skills and technical prowess.
“The role of the VFX industry is to help stories; it’s important we embed storytelling from the beginning,” said Darren O’Kelly, MD of London-based The Mill, in his keynote address that kicked off the VFX + Animation Summit Dublin (November 29-30). “We must not let VFX and animation become a substitute for great stories.”
He continued: “I feel for some of our comrades who worked on projects like John Carter; there were absolutely breathtaking effects but a film like that gets neglected after a poor opening weekend… Unless we’re connecting with audiences we’re irrelevant...
As Ireland’s VFX and animation industries continue to grow steadily, international experts have reminded the sector that competing in a global marketplace is not just about skills and technical prowess.
“The role of the VFX industry is to help stories; it’s important we embed storytelling from the beginning,” said Darren O’Kelly, MD of London-based The Mill, in his keynote address that kicked off the VFX + Animation Summit Dublin (November 29-30). “We must not let VFX and animation become a substitute for great stories.”
He continued: “I feel for some of our comrades who worked on projects like John Carter; there were absolutely breathtaking effects but a film like that gets neglected after a poor opening weekend… Unless we’re connecting with audiences we’re irrelevant...
- 12/14/2014
- by wendy.mitchell@screendaily.com (Wendy Mitchell)
- ScreenDaily
London-based visual effects company to open animation unit in Montreal and begin production on 3D feature Charming.
UK digital visual effects company Cinesite is to create a slate of family animation features with 3Qu Media, the new CG-animation production company headed by Shrek producer John Williams and Henry Skelsy, managing partner of Fulton Capital Management.
The first project will be Charming, an irreverent animated comedy that re-imagines the tales of Cinderella, Snow White and Sleeping Beauty who discover they are all engaged to the same prince.
The film will be produced by Williams and directed by Ross Vemokur (Animal Crackerz).
Williams said: “We believe Charming can be a big commercial success and we hope this will be the beginning of a long time feature animation association between 3Qu and Cinesite’s super talented artists, technicians, and production team.”
Cinesite MD Antony Hunt said: “Feature animation is a natural extension of our talent and infrastructure.
“This deal is...
UK digital visual effects company Cinesite is to create a slate of family animation features with 3Qu Media, the new CG-animation production company headed by Shrek producer John Williams and Henry Skelsy, managing partner of Fulton Capital Management.
The first project will be Charming, an irreverent animated comedy that re-imagines the tales of Cinderella, Snow White and Sleeping Beauty who discover they are all engaged to the same prince.
The film will be produced by Williams and directed by Ross Vemokur (Animal Crackerz).
Williams said: “We believe Charming can be a big commercial success and we hope this will be the beginning of a long time feature animation association between 3Qu and Cinesite’s super talented artists, technicians, and production team.”
Cinesite MD Antony Hunt said: “Feature animation is a natural extension of our talent and infrastructure.
“This deal is...
- 9/23/2014
- by michael.rosser@screendaily.com (Michael Rosser)
- ScreenDaily
Beans, beans, they're good for your heart, the more you eat, the more you fart.
So goes the popular children's song, which suggests that eating beans is quite good for you. But what the song doesn't tell you is that beans can also be bad for you. Really, really bad for you. Let's just say you better hope those farts are silent, because if not, they could be quite deadly...
That's the clever angle that visual effects studio Cinesite took with this hilarious faux baked beans commercial they just whipped up, which highlights the extreme dangers of bean consumption. Written and directed by Alvise Avati, the commercial is the very first animated short film to be made by the company, and it was created to show off the skills of Cinesite's visual effects artists. And those skills are very impressive, to say the least.
Perhaps it's true that in space,...
So goes the popular children's song, which suggests that eating beans is quite good for you. But what the song doesn't tell you is that beans can also be bad for you. Really, really bad for you. Let's just say you better hope those farts are silent, because if not, they could be quite deadly...
That's the clever angle that visual effects studio Cinesite took with this hilarious faux baked beans commercial they just whipped up, which highlights the extreme dangers of bean consumption. Written and directed by Alvise Avati, the commercial is the very first animated short film to be made by the company, and it was created to show off the skills of Cinesite's visual effects artists. And those skills are very impressive, to say the least.
Perhaps it's true that in space,...
- 12/19/2013
- by John Squires
- FEARnet
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