As others have commented here, I'd seen the title listed before and had absolutely no interest in seeing this--until I saw it starred Karen Gillian and John Cho.
In watching the pilot I was delighted to discover this is a modern adaptation of My Fair Lady, without the singing and expanded to a series. Whether or not the writers can manage to make it work in this format is yet to be seen, but the pilot looks good. Gillian and Cho have a high standard to live up to with their modern versions of characters popularized by Audrey Hepburn and Rex Harrison, but these two may actually be able to pull it off. I don't believe there are many performers today that could.
In short, if you like Gillian, Cho, My Fair Lady, or Pygmalion (the original story on which My Fair Lady was based,) you have to see this show. If you are unfamiliar with any of them, check it out anyway, you may find the time watching it well worth it.
Honestly though, the worst thing I find in this show is the title "Selfie". It turned me off and I wouldn't have bothered watching had it not been for the stars. Rebranded, this show could be a winner.
