Good Morning Britain

How many people does it take to present ITV Breakfast news? No, this isn't the start of a joke, it's the question that the powers that be have clearly asked themselves when launching the new version of Daybreak...or is that GMTV? The answer is four. Four people sat behind a desk looking formal, then moving over to a couch for more informal bits and pieces. Quite why showbiz reporter Richard Arnold needed to be in a suit to bring us an exclusive about One Direction I'll never know.

I'm not saying Daybreak was perfect but at least it felt warm and welcoming when you switched on, which this new incarnation does not. It has the effect of making you feel like you've walked into a board meeting late.

Will it catch on? Time will tell.