Emma works at a sex doll factory and in her spare time is writing/drawing a comic book. Edward is a famous movie director, working on his latest movie. Michelle is a model and is writing a novel. The three are connected: Edward and his world are found in the pages of Emma's comic book, Michelle's story is Edward's movie and Emma's story is Michelle's book.
Had heaps of potential. Very novel idea - the story-within-a-story- within-the-first-story - very Christopher Nolan-esque.
However, even from the beginning the movie doesn't really live up to its potential. Only the Emma story was engaging. Edward's story is mildly interesting but not exactly compelling viewing. Michelle's story was pretty dull.
Moreover, when the three stories are tied together it is in chaotic, random fashion. The last few scenes feel clumsy and contrived, and the connection between the three stories is ultimately not used effectively. This largely leaves you with three separate, independent stories. So the novelty is wasted.
Overall, not a total waste of time, but quite disappointing considering the movie's potential.