It is somewhat difficult for me to explain my viewing experience of this film, and in no way do I mean to sound condescending of uppity, so kindly bear with me... Usually, after years of "experience" with a certain hobby, one is able to differentiate objective criticism from lack of personal satisfaction. For me, The Boy is a perfect example, so I'll make sure to separate my personal opinions from what I perceive to be the makings of a fine Horror film.
I've always been a big fan of the Supernatural sub-genre, with a special liking to films portraying evil dolls (films like Dead Silence or Annabelle, NOT Chucky). After watching the trailer for The Boy several months ago, I've been eagerly anticipating its release. As presented in the teasers, the story is original and well told (hats off to screenwriter Stacey Menear), and the jump-scares (while still cheap) are sufficiently few and well made to add the occasional scare without damaging the experience. Music and cinematography are great, as is the acting (especially supporting actors Jim Norton and Diana Hardcastle as Mr. and Mrs. Hillshire).
Now for my problem... the plot twist is smart, surprising and in no way predictable (although some of you might have guessed it from the start, I personally was impressed). It adds a stroke of genius creativity and originality to an otherwise all too known pattern of a film. I just didn't like it... it felt too original, like trying to reinvent the wheel when the wheel works just fine. Objectively - great twist, great ending! In my opinion? A let down.
All in all, the eerie sense of suspense and fear is maintained throughout the entire film, and I would definitely recommend it to other "supernatural dolls" fans. However, personally, I couldn't help but feeling it was ultimately a let-down, and I wouldn't watch it again.