Get to know us
Uncertain market conditions, diverse product portfolios and complex budget allocations often lead to wasted marketing spend. That’s why we created Objective Platform—Europe’s leading MMM SaaS platform. We empower companies to optimise their omnichannel media investments by providing a holistic view across digital and traditional media, leveraging all available data without sacrificing granular information.
We evolved from a consultancy firm into a powerful marketing measurement SaaS solution that helps marketers see how their efforts align with business goals.
Objective Platform and Just Eat Takeaway.com share the lessons behind scaling marketing mix modelling across five markets.
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Objective Platform recognised for Marketing Mix Modelling at two 2026 awards.
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Vandebron on why it chose Marketing Mix Modelling and what the early results already show.
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Objective Platform and Just Eat Takeaway on scaling marketing effectiveness.
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Objective Platform Wins Two Industry Awards for Marketing Attribution Excellence.
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Objective Platform partnered with Vidmob to integrate AI-driven creative data into MMM.
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Join us for our Masterclass with PostNL at the MIE Data & Insights event in Amersfoort.
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Meet us at the upcoming DMEXCO in Cologne and join our masterclass.
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Exciting announcement at Objective Platform.
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Join Ruben de Groot, our Key Account Director, as he shares insights on improving ROI with Marketing Mix Modelling.
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Join us for a panel discussion on marketing methods, measurement impacts and the future of MMM.
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Join us for our Masterclass at the MIE Data & Insights event in Utrecht.
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Objective Platform partnered with Think with Google to advance marketing measurement in a cookieless era.
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Come meet us at the MIE Data & Insights event in Utrecht.
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Meet the O|P team at the upcoming OMR Festival in Hamburg.
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Objective Platform attends DMEXCO - Digital Marketing Exposition & Conference 2022.
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Learn more οn what this collaboration means for our partners!
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Objective Platform Recognised in Report by Forrester.
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We use intelligence and data to understand the world and help our customers make the right decisions.
For us, changing the world means challenging the status quo and coming up with new ideas that facilitate more objective, insightful, and cutting-edge marketing.
We work, dream, and act together. Our clients are part of our team, and our team is the core of our success. Only by being united can we outsmart the competition.
Everything starts with a purpose. It is the starting point for innovation and the way we empower our clients and colleagues to unlock their full potential.
Objective Platform breathes transparency. From our company culture and collaboration to our partnerships and software solutions, we put you under the sun.
We use intelligence and data to understand the world and help our customers make the right decisions.
For us, changing the world means challenging the status quo and coming up with new ideas that facilitate more objective, insightful, and cutting-edge marketing.
We work, dream, and act together. Our clients are part of our team, and our team is the core of our success. Only by being united can we outsmart the competition.
Everything starts with a purpose. It is the starting point for innovation and the way we empower our clients and colleagues to unlock their full potential.
Objective Platform breathes transparency. From our company culture and collaboration to our partnerships and software solutions, we put you under the sun.