You're relying on automated CRM processes. How do you keep the human touch alive in customer relationships?

While implied, these 2 concepts are not in tension. Designed correctly, automated CRM processes are highly personalized to deliver meaningful value to constituents, and deepen [not cheapen] human relationships and affinity. Further, automation frees up humans to provide more "human touch" where this matters most!

In an era where automated CRM processes streamline our workflows, keeping the human touch alive is crucial. Automation should enhance, not replace, genuine connection. It's about finding a balance—leveraging AI for efficiency while making every customer feel valued. Personalization is key: use data to understand their needs but ensure interactions feel authentic. A thoughtful follow-up, a well-timed call, or a personalized note can go a long way. Remember, technology should be a bridge to deeper relationships, not a barrier. Keep the conversation human, and your customer relationships will thrive.