Comscore, Inc.

Check out our latest Comscore, Inc. infographic with a spotlight on November historically for movie theaters & the Thanksgiving holiday frame as powered by our exclusive Comscore Movies box office data! November Help Is on the Way: In the wake of the lowest grossing month of October since 1997, promising early November releases like #predator Badlands” (Nov. 7) & #TheRunningMan & #NowYouSeeMeNowYouDont (both Nov. 14) will inject some much-needed momentum into the moviegoing marketplace. No Box Office Turkeys For Thanksgiving This Year: Last year was the biggest Thanksgiving frame ever at the box office and this year has a similar lead in; meaning last year “Wicked” & “Gladiator II” opened on the Friday before T-Day week and then a big family movie “Moana 2” opened the day before Thanksgiving culminating in the biggest 5-Day (Wed. - Sun) Thanksgiving frame ever! This year #WickedForGood and "Sisu: Road to Revenge” open on the Friday before Thanksgiving week (Nov. 21) and then a big family movie #Zootopia2 will open the day before Thanksgiving (Nov. 26). The Holiday Season Looks Bright: The Pre-Thanksgiving and Thanksgiving weeks have potential $100M opening weekend blockbusters like #wicked: For Good (Nov. 21) & “Zootopia 2” (Nov. 26) & they cannot get to the multiplex soon enough.

 97.4% of the US Total Digital Population engaged with YouTube in September – and scale like that demands precision and protection.   This week at the Brand Safety Summit in NYC, Comscore’s Angela Rodriguez, SVP & Global Commercial Lead, Proximic by Comscore took the stage with Jenny Chau, the Chief Solutions Officer at Channel Factory on a ‘Unified Approach to Brand Safety, Suitability and Performance” panel to discuss this very topic.     Together, they highlighted how Proximic by Comscore’s Addressable Audience Targeting, powered by contextual intelligence and delivered in partnership with Channel Factory, enables advertisers to reach consumers at scale while staying aligned to brand values across YouTube content. Thank you to the Brand Safety Summit for bringing the industry together to make advancements in safer and more effective advertising outcomes.   If you missed the discussion, continue the conversation with our team or learn more here: https://lnkd.in/ezWTzset   Source: Comscore Key Measures YouTube September 2025   #Programmatic #BrandSafety #Comscore #Adtech Brand Safety Summit Series

Comscore’s campaign measurement has been ahead of its time since day one, kicking off at the persons level. Now as cross-platform performance becomes a priority for advertisers and agencies, and dollars need to work harder mid-flight, the switch to Comscore Campaign Ratings is gaining serious momentum. Read all about it from one of CCR's architects, our SVP of Product Management, Melinda Gladnick in this Q&A with TVREV’s Alan Wolk https://lnkd.in/erYWGdjU

Comscore's new partnership with Polaris I/O works to enable media sellers to accelerate the prospecting and pitching of new business. Our collaboration connects Comscore’s audience measurement data and research with the Polaris I/O MarketView solution, automating and activating research quickly to get in front of prospects across local markets at scale. For more details read the announcement https://lnkd.in/eSsVYdFe

Streaming behavior isn’t one-size-fits-all and households with children are driving significantly more time on the biggest screen in the home.  This is just one of the trends shaping where streaming is headed and one that we will address in our upcoming 2025 State of Streaming webinar on November 18th.  Join Comscore’s Jennifer Carton and Brian Pugh for this session and accompanying Q&A, where they will dig into how these audiences, platforms, and behaviors will define the next wave of growth by creating moments of discovery, co-viewing, and content that matter to advertisers.  Register for the webinar now ➡️ https://lnkd.in/ey2j9GAu #stateofstreaming #ctv #digitalOG #Comscore

Comscore brought key clients and partners together in Los Angeles this week for a celebration of the insights, art and innovation that is shaping the next evolution of advertising. Creative Alchemy 🎨 📊 made its West Coast debut – blending together the art and science of audience understanding expressed through live painting, music, and in-depth conversation - highlighted by Comscore‘s Jennifer Carton speaking to our cross-platform content measurement solution, CCM. Thank you to our incredible community for the energy and inspiration. A special shoutout to artist Mary Harris for the live art centerpiece, musician Sierra Drummond for the unforgettable vibes, and MC Paul Dergarabedian for bringing it all together. Here’s to the next chapter of Creative Alchemy and the innovation 💡 it will spark. #creativealchemy #contentmeasurement #digitalOGs #comscore

Streaming’s next chapter took center stage in LA yesterday as we unveiled Comscore’s 2025 State of Streaming at ARF OTT x CIMM West.    With Roku’s Anna Miller joining Comscore’s Jennifer Carton and Lauren Izzo, the session explored the strategic shifts redefining viewer choice, platform competition, and the future of engagement for advertisers.    Want the full insights? Download the report here: https://lnkd.in/etVUqPWh Advertising Research Foundation (ARF) Coalition for Innovative Media Measurement (CIMM) #comscore #stateofstreaming

The CTV universe keeps expanding — and understanding what that means for advertisers has never been more critical.    Comscore’s 2025 State of Streaming Report is now live, offering the data and insights to help you navigate where audiences are going next. From evolving viewer behaviors to emerging ad trends, discover what’s shaping the future of streaming and your role in it.    Download the report now and join our exclusive webinar with Comscore’s Jennifer Carton and Brian Pugh for a deeper look into the findings: https://lnkd.in/ey2j9GAu #stateofstreaming #mediameasurement #digitalOG #comscore

How is "local TV" being redefined in a streaming-first world? TVREV explores this evolution in its latest report, All TV is Local Now: Local Television in the Age of Streaming, featuring a spotlight Q&A with Comscore CEO Jon Carpenter. In the conversation with TVRev’s Alan Wolk, Jon shares how broadcasters are reframing the value of local audiences — proving their impact to advertisers across every platform where viewers choose to watch. Read the report https://lnkd.in/e3WrPehv

The future of streaming is here — and advertisers need the latest insights to navigate the shifting dynamics. This week at ARF OTT / CIMM West in LA, Comscore’s Jennifer Carton and Lauren Izzo will debut the 2025 State of Streaming report alongside Roku’s Anna Miller where they will unpack how innovation, engagement, and analytics are shaping the next chapter of the streaming revolution. If you're not on the West Coast, catch us via livestream. For details visit: https://lnkd.in/etSwAgCb #digitalOG #streaming #mediameasurement #comscore Advertising Research Foundation (ARF) Coalition for Innovative Media Measurement (CIMM)